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Party Events / Spain
派對活動 / 西班牙
As you must already know, one of the most unique parties in the world has finally arrived to Taipei! elrow appears for the first time in Barcelona, Spain in 2010 to bring something different and special to the clubbing scene. Today, more than eight years later, you can visit one of elrow parties all around the world, with over 50 cities in different countries, where they have performed.
We had the pleasure to talk with Victor de La Serna, Head of Music at elrow to ask him some questions about the brand.
很榮幸有機會可以跟elrow音樂總監Victor de La Serna做個訪談，詢問關於elrow團隊的一些問題。
R. How many themes do you currently have for elrow?
V. We have over 15 different themes. Traditionally we take out a couple of themes each year and we add two new ones.
Not ally we launch them in Ibiza for our opening and closing parties.
R. What characteristics a Dj needs, to play at elrow?
V. It needs to be a party dj, someone who is always reading the crowd and the playing for them. We are a very uplifting fun party, so we need music that matches the vibe.
V. 需要是一個派對DJ ，一個能夠了解群眾並且為他們演奏，我們是一個非常令人振奮和有趣的派對，所以我們需要能夠與這種氛圍符合的音樂。
R. elrow has its own music label, what kind of music does the brand want to be?
V. Same as with the djs we book, we want to release music that is a good reference of what music gets played at our parties. We work with a wide range of artists from up and coming producers to more established ones and that creates a great balance.
R. How long it takes to prepare a elrow party? Create the decoration, train the actors, prepare the venue , do the promotions etc.
V. The process starts when we get interest from a local promoter and everyone from commercial to production start working on it, so it could easily be anything between 6 months to a year. It’s a long process, logistics are very important and we always work with a local team of actors, performers and stagehands, so is a combined work between our team and local people.
R. 籌備一個派對需要多久時間？ 例如布置、訓練表演者、準備場地以及宣傳活動等等
R. We can imagine that to prepare a crazy party like elrow takes a big responsibility in terms of safe and safety?
V. Yes of course, the safety of our team as well as all the customers is our number one priority. Is very important to work hand to hand with the local health and safety team and the local authorities to make sure we are producing an outstanding event in a exceptionally safe environment.
R. One thing elrow focus, is to bring a good vibe and a unique party experience, what strategy you guys follow to keep bringing new things to the event and keep it fresh every time?
V. We are all a very creative team and for us the challenge is exactly that, how can we keep innovating, how can we always bring the wow factor to our parties, so we are always creating, innovating and looking for new ways to surprise the crowd. If you become stale in this industry, your days are numbered, so for us is a day to day job to keep innovating and being creative.
V. 我們是一個非常有創造力的團隊，對我們來說，挑戰正是如此，我們如何不斷創新，如何總是為我們的派對帶來驚喜，因此我們一直在創造、創新和尋找新的方式帶給群眾驚喜。 如果你在這個行業變得了無新意，你的日子已經屈指可數了，所以對我們來說，不斷創新和具有創造力是一項日常工作。
R. The big question, How much confetti and inflatables do you usually throw in one elrow party?
V. Hahahaha. Depends on the show, but confetti is on the hundreds and inflatables in the thousands :)
R. Some of the most famous elrow parties are open air. How do you usually deal with bad weather conditions? Are all the decoration waterproof ? Do the people keep it up even is raining?
V. Whenever you do open air events you know you have the weather to deal with. To be completely honest, we have been very lucky and I don’t remember more than a handful of times when the weather was a huge issue. All our deco is waterproof, yes. If we see is going to rain we bring raincoats to give away to everyone and try to cover as much of the area as possible. It’s not happened still that weather has completely ruined one of our parties! Touch wood! :)
V. 無論何時進行露天活動，你都知道自己需要應付天氣的問題，說實話，我們非常幸運，我不記得我們有不只一次嚴重的天氣問題。 我們所有的裝飾都是防水的，如果我們感覺要下雨了，我們會給每個人雨衣，並盡可能地遮蓋大部分的區域。 目前為止天氣還沒有完全破壞我們任何一個派對！希望這不會發生！:)
R. What are the next step you want to take with elrow in the upcoming years?
V. We are in the middle of expansion in USA, LATAM and Asia, so is very exciting times! Our elrow town festivals are working really well and we are improving them and growing them year on year... so yes, the future is bright and exciting!
V. 我們正在往美國、中南美洲和亞洲擴張，非常興奮！elrow town festival進行的相當不錯，我們也在不斷的改進，每年不斷的成長，所以未來是光明和令人興奮的！
Pictures courtesy of elrow
elrow will be hosting their first party in Taipei this Saturday 24th of November inside the Arcadia festival!
If you want to experience one of the hottest parties in the world check all the info and tickets at:
Discover more about elrow at www.elrow.com
All the pictures and words in this article belongs to River and elrow and have copyright.
If you would like to use it please contact us first, we like to share.
9 November 2018
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