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Vulture
Featured Article / Taipei
採訪文章 / 台北
Influenced by the Japanese Harajuku culture and the underground fashion scene since he was a student, Hevin, founded VULTURE in 2013. This website had the initial purpose of selling street-based clothes, but gradually, he transformed the site into a platform of lifestyle and subculture cult. We had the opportunity to ask him what he thinks about the fashion situation nowadays and here is his article about it.
VULTURE成立於2013年，最初的目的其實是販售以街頭為主要風格的服飾，管理者Hevin自學生時期受到裏原宿文化影響以及對於次文化的熱愛；經過不斷的吸收內化後、逐漸轉變為不僅只是銷售；更著重於生活風格以及次文化的推廣平台，透過這次機會我們詢問Hevin對於現下時尚的趨勢，完整文章請至www.rivertaipei.com/vulture
消費模式的型態隨著時間變化下，早期除了透過實體店家購物、認識品牌之外，隨著現在的網路發展、國際物流的進步，我們可以輕易的在世界各地購買任何想要的商品。
如此快速便捷的世代下，我們不再像上個世代必須購買實體雜誌、甚至是實際走上一遭才能獲取最新的資訊，這是我們擁有的優勢，社群媒體也開始成為品牌經營的重點之一，透過與用戶的交流產生新的模式，在數據化的時代中，流量成為品牌價值的指標。
快時尚的崛起改變了消費者對於服飾的思維、全球經濟衰退下，性價比成為購買服飾的重要指標。
隨著時間的推進，時裝產業結構的年輕化、街頭化，經典品牌的核心價值的轉變再次衝擊著我們。
身處在大數據的時代中，表面上我們擁有選擇想接收的訊息的自主權，但也被過濾了許多被認為我們不感興趣的事物。正確地說，我們並不如我們想像般的自由；這個現象不僅是在時尚、流行服飾、音樂產業、甚至是電影產業日益顯著。
舉例來說：Raf Simons 18ss將銀翼殺手（Blade Runner）場景重現秀場上；與機能風格呈現樣貌的差異在於真實呈現出Cyberpunk中Hi-Tech, Low Life的核心思想；近年來Cyberpunk的議題也成為許多電影欲探討的題材之一。
在音樂上，Joy Division, Kurt Cobain到近期的Kanye West, Trap音樂的影響力也不在話下。
除了在互聯網上能夠快速地接收資訊，現今仍有許多優質的刊物：032C, System, Fucking Young等，甚至是主流街頭線上媒體Hypebeast, Highsnobiety 定期的發行實體雜誌，除了觀看特定的人物/品牌專欄外，往往可以獲得探索更多新議題以及透過專業得到更多更深入的內容。
參與活動也是一個很好的方式，透過交流獲得/分享更多的資訊、近年來在台灣的許多店家、獨立設計師品牌、新興品牌的推廣上的也相當的熱絡，這些資訊可以輕易的從社群媒體獲得。
一直以來，自己致力於分享及傳達許多曾啟發我的資訊，而VULTURE的經營理念也是如此，以服裝為主軸進而營造多元化的生活風格，希望能讓更多人看到流行趨勢背後所代表的思想，進而歸納出喜好的個人風格，將一切熱愛的事物帶到自己的生活風格中。
“The pattern of consumption has changed over time and with the current development of the internet plus the progress of international logistics, we can nowadays purchase easily any desired product anywhere in the world. With such a fast and convenient advantages, we no longer have to buy physical magazines, or wait for the latest information in the way we have done in the past, to know whats hot.
Social media has become the focus of any brand management and data-traffic an indicator of the brand value.”
“We apparently have the autonomy to select the message we want to receive, but we have also filtered ourselves the content we would like to appear and keep out the content we don´t feel interested in. To be correct, we are not as free as we imagine; this phenomenon is not only increasingly prominent in fashion, but also in the music, the film industry and many other fields.
For example: Raf Simons 18ss reappears in a Blade Runner scene ; the difference from the functional style is that it presents the core idea of Hi-Tech, Low Life in Cyberpunk; In recent years, Cyberpunk issues It has also become one of the topics that many films want to explore.”
“In addition to the quickly information we receive from the Internet, there are still many excellent printed publications such as 032C, System, Fucking Young and more. Even the mainstream street media Hypebeast, Highsnobiety regularly publishes their physical magazines, in addition to the digital formats.”
“The rise of fast fashion has changed the mindset of consumers on clothing and in a global economic recession, the cost performance has become an important indicator of buying clothing.
“It is often possible to explore more about new topics and gain more in-depth content through working in the profession, also getting into activities with other people and brands is also a good way to share exclusive information. In recent years, many shops and independent designer brands in Taiwan have become very popular bringing a new social media scene and unifying people from different backgrounds into one field.
All along, I am committed to sharing and communicating many of the information that has inspired me, and Vulture's business philosophy is the same, with garments as the main axis to create a diversified style of life, hoping to let more people see the trend behind the representative Thought, then sum up the personal style of love, bring all the loved things to your own life style.”
If you want to know more about Vulture check their website!
想了解更多，請到Vulture的網站看看吧！
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All the pictures and words in this article belongs to River and Brosmind and have copyright.
If you would like to use it please contact us first, We like to share.
本文中的所有圖片和文字版權由River所有。
我們樂於分享，但若您想截取使用，請先聯繫我們。
6 August 2018
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